emma utsi

emma utsi

I design intuitive digital experiences for complex systems

About

I'm Emma Utsi. I design intuitive digital experiences for complex systems. With a background in business analysis, I combine user needs and system thinking to create solutions that feel clear, structured, and easy to use.

I'm Emma Utsi. I design intuitive digital experiences for complex systems. With a background in business analysis, I combine user needs and system thinking to create solutions that feel clear, structured, and easy to use.

Key insights

01

Complexity ≠ more features

Complexity ≠ more features

Complexity rarely comes from missing functionality, but from how it’s structured and presented.

02

Discoverability matters

Discoverability matters

Features are often perceived as missing when they already exist — due to poor visibility and structure.

03

Design for real behavior

Design for real behavior

Users create workarounds when systems don’t match how they actually work.

Workshops & Interviews

Sharing knowledge through workshops & Interviews

I share knowledge on UX design, accessibility and real user behavior - with a focus on practical insights that can be applied directly in real projects.

Practical insights

Real world examples

Engaging & Interactive

recent talk

UX & Accessibility in IT Applications

Chas Academy April 2026

An eye-opening lecture about UX in practice, from mindset and ways of working to accessibility, user needs, AI and business value.
Concluded with a workshop using the student portal.

Ongoing workshop

External UX Consultant — UX Engineering Program

Chas Academy August 2026

An eye-opening lecture about UX in practice, from mindset and ways of working to accessibility, user needs, AI and business value.
Concluded with a workshop using the student portal.

“We had high expectations, but Emma still managed to exceed them.”

Well-planned, relaxed, thoughtfully adapted to the audience, and pedagogically delivered from start to finish.

Torsten Lemon
Programme Director, Chas Academy AB

Engaging & Interactive

Interested in a workshop or interview?

UTSI

UX designer and accessibility specialist

UTSI

UX designer and accessibility specialist

UTSI

UX designer and accessibility specialist